Translation and transadaptation in an election year

Monday, Feb 13th, 2012

Translation is poised to play an even bigger role in 2012 than last year, impacting the outcome of elections on an unprecedented level. Hispanic voter participation reached an all time high in 2010 and is projected to be even higher during a presidential election year.

Educating the public on candidates and issues includes Spanish-speaking constituents and reaching them with consistent messages has never been more important. Redistricting has thrown many races wide open and will allow Hispanic votes to play a more meaningful role in the choosing the winner.

Don’t be afraid to jump on the Hispanic outreach bandwagon… it has a long – and profitable – road ahead!

Not sure where to start? Check out our e-book!